How to Introduce Social Media to Your Business Strategy

by | Jun 19, 2023

Social media has quickly become a critical aspect of any modern business strategy. Whether you’re an established company or a small startup, understanding and effectively utilizing social media platforms can help take your business to new heights. If you haven’t yet implemented social media as part of your marketing strategy, now is the time to do so. Keep reading to learn more about how to introduce social media to your business strategy.

1. Determine Your Goals

When it comes to introducing social media to your business strategy, it’s important to start with the end goal in mind. What are you trying to achieve through social media? Is it brand awareness, lead generation, customer retention, or all of the above? Once you’ve identified your goals, you can tailor your social media efforts to best support those objectives.

2. Identify Your Target Audience

The next step is to define your target audience. Who are you trying to reach through social media? What are their needs, interests, and pain points? By understanding your target audience, you can better craft your social media content and messaging to resonate with them and drive engagement.

Pro tip – Add a point in here about targeting  your customer based on the stage of the customer journey they are in eg, awareness, consideration, decision… People in each buyer stage need to be marketed to independently – no point talking about sales and deals on offer if they are still in the awareness stage etc…

3. Choose Your Platforms

There are a variety of social media platforms available, each with unique strengths and weaknesses. Choosing the right platforms for your business depends largely on your target audience and goals. For example, if your target audience is primarily business professionals, LinkedIn may be the best platform to focus on. Alternatively, if your goal is to build brand awareness among younger audiences, platforms such as Instagram or TikTok may be more appropriate.

4. Develop a Content Strategy

Once you’ve identified your goals, target audience, and chosen your platforms, it’s time to develop a content strategy. This involves creating a plan for the types of content you will create and share on social media. Your content should be of value to your target audience, while also aligning with your business goals. Some content types to consider include blog posts, infographics, videos, and social media posts.

Your content strategy should include the purpose for your posts, eg is your post designed to engage, entice, excite or entertain your audience, what do you want each post to achieve? Include a call to action where appropriate, make it easy for your audience to do what you are asking them to do, ie add a link to your website, sale, blog, lead gen etc…

5. Monitor and Measure

Finally, it’s important to track your social media efforts and measure your results. This will help you identify what’s working and what’s not, and allow you to adjust your strategy accordingly. Some key metrics to monitor include engagement rates, follower growth, and website traffic from social media. Pick one or two key metrics to focus on for each campaign, if you are wanting people to read your new blog, then link clicks will be your focus, not follower growth ect…

Introducing social media to your business strategy can be a game-changer when done correctly. By identifying your goals, target audience, and developing a robust content strategy, you can create engaging social media content that not only drives meaningful engagement but also helps support your business objectives. Remember to monitor and measure your social media efforts to ensure your strategy is working optimally. With the right approach, social media can help you elevate your business to new heights!

If you are keen to start building your online presence through social media and just don’t have the time or confidence, reach out or you can view our Social Media Services here


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